| With the development of China economic and the urbanization process, it gives more and more opportunities to Chinese machinery manufacturing industry, and also gives the sustained development space of special equipment manufacturing industry of the Sany Heavy Industry Co., Ltd.(hereinafter referred to as "Sany"). Industry development opportunity and reasonable development strategy made Sany experience rapid development period. However, with the sustained development of industry, domestic homogeneous competition and foreign technology competition are becoming more and more fierce, Sany in the leading position of domestic and foreign markets is facing double competition. While if Sany want to keep the current industry status, it should expand the scale of enterprises, promote the upgrading of production capacity, and exert the effect of scale. Therefore, Sany formulated the "management strategy of enterprise brand and internationalization". These development planning series must have sufficient funds as its prerequisite. It can not realize corporate sustained development strategy without sufficient capital. Then, how to obtain the needed funds? The problem solving depends on the effective financing strategy. The effective financing strategy becomes the key to Sany to realize scientific development strategy.Based on the financing strategy for the main line, through macroscopic background and the status of the industry of mechanical manufacturing industry is analyzed, in-depth study of sany development strategy and current financing strategies, to the enterprise annual financial report, financial and capital structure analysis concluded that current enterprise financial risk is higher, but the capital use efficiency not higher question. Combining with the analysis of problems appeared in the process of sany financing strategy puts forward the future financing strategy, and puts forward Suggestions on plan implementation:sany should change the financing type, optimize capital structure, strengthen financial management, specialization of multi-angle multi-level financing road. |
