"Yangzi Evening News" Luxury Of Advertising Communication Study

The Metropolis luxury advertisers is not on the academia and the industry’s concern, but in recent years, with the expanding luxury consumer groups, luxury brands will also be part of the advertising delivery goals shifted from the traditional high-end magazine Metropolis, and select asecond-tier cities, has a place on the issue of the influence of the Metropolis,"Yangzi Evening News" undoubtedly is one of the most representative of the Metropolis in this delivery goals. Metropolis influential as the Yangtze River Delta region, due to the cultural, geographical, social, historical, and other special factors, the Yangzi Evening News "luxury advertising spread has its own uniqueness and innovation, and obviously there are some shortcomings.This study will focus on the "Yangtze Evening News" luxury advertising dissemination of the basic law and the way of science communication, journalism, communication studies, semiotics theory, study the spread and development of the status quo of its luxury advertisers, at the conclusion of its the premise of the law of development, mining its spread limitations. Case analysis "Yangzi Evening News" premise, for the first time alone to explore the Metropolis luxury advertising communication law, including in the Context of the consumer society, the Metropolis luxury advertising communication strengths and inadequacies, and give reasons resolution, to improve the spread of the actual benefits of luxury advertisers to provide references significance to the spread of the Metropolis luxury advertising.In addition, explore the Yangzi Evening News "luxury advertising communication mechanism, the paper also carried on the Metropolis luxury goods advertising communication sort out and discussed, both in theory and in practice has a certain value:on the one hand, toInterpretation of the Yangzi Evening News "as the representative of the Metropolis luxury advertising case to explain the propagation characteristics of the Metropolis luxury advertising. On the other hand, the choice of interpretation of the Metropolis luxury advertising published mechanism to explore the positive interaction between the shape Metropolis luxury ads Road.