The Whole Business Strategy Of Marketing Telecommunications H Local Network

Communications industry is sectors with higher levels of market opening inChina’s service industry.Especiallyafter2008, the restructuring of the industry and theissuance of3G licenses leads to the formation of three new national and integratedcommunications company providing full-service,including China Telecom, ChinaMobile, China Uni-com. Due to the upgrade of business users caused by the highoverlap of the market and business, the continuous development and application ofInternet and3G technology, the competition of snatching customers,expanding marketshare,and establishing competitive advantage between the communication serviceprovider is quite fierce and cruel. China Telecom has experienced over the changefrom a planned full-service monopoly to competition in the market in the process, as abasis for the execution unit of local network company, the key to the management is themarketing management, which is faced with the internal and external severeenvironmental challenges.The article takes the local network of China Telecom H Branch (hereinafterreferred to as H Branch) as research subject.H office has undergone a fundamentalchange in internal and external conditions, and the company must make optimal andlocal adjustment to the existing marketing strategy to help management and leadershipto make better market position and business choices,and then achieve the optimalallocation of internal resources, clear market management, avoid operational risk andimprove the core competitiveness of enterprises, and ultimately achieve the current andlong-term goals of development.This article first describes the research background and significance, introduces theconcept characteristics and original theory of marketing strategy as a theoretical point;in the second chapter,it briefly introduces the current situation of China’scommunications industry; The third chapter focuses on the analysis current businessenvironment of H-related marketing branch combining with the specific theory, andanalyses the current situation and problems of the marketing;The fourth chapter adds more information to the general requirements and guidelines in marketing strategies andput forward the reform of marketing strategies, which divides the customers into thetype of customers demand for comprehensive, standards integrated customers, publicindividual customers, and then selects the target market, clearly makes the choice ofcorporate marketing strategy; Chapter V discusses the implementation of marketingstrategies of the H branch, which focus on the combination of the telecommunicationsmarket, full-service marketing and customer service features to further discuss differentcombinations put forward by the target customers; meanwhile, regards theimprovement of the system security, strength of reward policy, improvement ofstaff quality and the development of good corporate culture are the most importantimplementation of the security conditions.