Research Of The Mobile-user-churning’s Factors Of The Mobile Communication

From the point of the market, with the arrival of3G era, China’stelecommunications market is maturing. The products and services from China Mobile,China Telecom, China Unicom, the three operators are better and better. But thedifferences of their quality tariff are quite small. The market competition is becomingthe day of. The development of technologies, products and services with each passingday, make China the mass consumer use in the mobile communications business, themore frequently. Because of the more extensive application requirements and consumerrights awareness gradually enhanced, it is more common now for mobilecommunications users to convert operators.From the point of view of the number of resources, important identification ofmobile number as user identification, with the penetration rate of mobile phone users toenhance mobile number will also be facing a lot of pressure on resources. In that case,in order to optimize the structure of the telecommunications market, to monitor thebalanced development of China’s mobile communications market, and make full use ofexisting resources, the Ministry of Industry and Information Technology, introduced in2008, the one-way number Pets asymmetric regulation policy to promote China’smobile communication market healthy development, planning first pilot policy inHainan, Tianjin, and will greatly promote the country. This paper attempts to combinethe one-way number portability policy environment, and innovative study ofcontemporary China’s mobile communication users will and behavior of switching toother networks, so as to provide a theoretical for government industry supervision andregulation, operators of the internal and external optimization and practical advice.After about half a year to collect user information,4956questionnaires were valid.We analyze the modeling using AMOS and MATLAB software for data processing, andget the final results: users dissatisfaction factors and the operators induced factors havea significant positive impact on users switching to other networks behavior, anddissatisfaction factors has the greatest weight. Inducing factors will positively affectdissatisfaction factors. In addition, daily consumption and transfer barriers will impact the user to switch to other networks, but the current market situation, the impact of theintensity is still relatively weak.This research analyze the influencing factors of user conversion operators in orderto help the government make more effective industry regulation and supervision, to helpuser freely switch mobile communication operators more simple and convenient and topromote the sound development of the mobile communications market in China.Theoretically meeting the Users switching network, and to retain the stock User, thedevelop new subscribers, the operators need to pay more attention to their level ofservice, investment and enhancement of the tariff structure, product quality, technologyresearch and development, which ultimately benefit the rapid growing majority ofmobile communications user groups.