The Research Of The Customer Relationship Management Of Shenyang Can-Achieve Consultants Ltd.

As the E-business model plays more and more important role in the modern economy, it has been applied and developed in many different fields. Among its component factors, customer is undoubtedly the crucial factor. The enterprise, who grasp the demand trend of the customer, strengthen the contact with the customer, manage customer resource effectively and develop the new customer resource, can obtain the competitive advantage. Therefore the customer relationship management is so vital for an immigration agency. To develop business in such a fierce competition has become a principle problem for many immigration agencies to face. The customer is the existence base for the immigration agencies. The competition among the immigration agencies is to compete in factor of the customer; therefore the capability of customer relationship management has become the key factor to remain its core competitive.The thesis is to formulate the customer management system for the Shenyang Can-Achieve Consultant Ltd.(hereinafter Shenyang Can-Achieve) to meet its own demand and status quo of Liaoning immigration market by the investigation of the present status in Liaoning immigration market and the analysis of customer group with the demand of the immigration.Based on an amount of market investigation, the thesis makes the efficient analysis about the problem of the customer relationship management in the company by combination of the factual conditions of the company and proposes the tactics and conditions to apply them in order to improve the customer relationship management of the company. The core thought of the thesis is to design a customer relationship management system for the Shenyang Can-Achieve so that the company could increase contract rate from potential customers, enhance the customer’s satisfaction in course of the immigration application in process and finally optimize its reputation in the market and maximize the profit of the shareholder.The thesis is composed of four parts:The chapter one is about the brief introduction to the customer relationship management of the immigration agencies and crucial factors that influence the management level of customer relationship management system of immigration agency. The chapter two depicts the current status and analyzes the problems of the customer relationship management of Shenyang Can-Achieve and points out the reason of low level of customer relationship management. The chapter three puts forward the plans for improving customer relationship management system of Shenyang Can-Achieve, which include the suggestions from five respects:change the concept to carry through the customer management actively, carry out the information management and CRM system in stages, enhance the employee’s training and improve the insight about the customer, optimize interior business process and improve the ability of creation and transferring the customer value, improve the ability of extension of the customer’s value. The chapter four brings forward the ways of putting forward these new strategies of Shenyang Can-Achieve, which includes the providing actively the supporting condition for the consultant and modern customer information supporting system.