Studies On The Industrial And Commercial Cooperative Of The Furongwang’s Brand

In recent years, with the tobacco industry system reform deepening, the collaborativemarketing basis and conditions continue to mature, the form and connotation is aboundedceaselessly, the industry has become to carry out fulfil" strict norms, efficient full of vigor,"an important measure for the task。This article writes from the industrial and commercialcooperative marketing theory to industrial and commercial cooperative marketing systemcontent, purpose and basis。The principles of research on tobacco industry cooperativemarketing, analyses the background, the industrial and commercial enterprises launched acoordinated marketing of the necessity, and through the analysis of the current situation ofthe development of high-end brands of cigarettes, and " King" as a high-end brand from theSWOT analysis, brand promotion and tobacco Hunan Industrial Corporation and thecommercial companies through the brand strategic positioning, target market positioning,segmentation, product value orientation, style positioning this five respects undertakecooperative localization, division of labor and cooperation, complementary advantages, atthe same time, through the brand development, market penetration of the formation of thecommon value to cultivate brand. Finally, according to the national bureau puts forward"accurate positioning, organic butt, highlight the brand, to enhance the " specificrequirement, analyze the new situation of business collaboration to cigarette brandcultivation focus and Hunan tobacco brand" Xiang Department of future cigarette" how toface the world.