Research Of SNS Virtual Community Knowledge Governance Effectiveness Measurement Model

With the rapid development of computer and Internet technology, SNS virtualcommunities mushrooming prosperity the U.S. facebook, SNS virtual communitiesgradually changing the way people interact and efficiency; the SNS virtualcommunities in the development of the booming,Sina microblogging, everyone,happy net dating communities appear not only makes the linkages between peoplemore closely to bring the Internet industry is extremely broad development andprofitability of space, but also for economic growth has brought newpattern ofgrowth and power. At the same time, the theoretical study of the SNS virtualcommunity is also increasingly becoming academic research focus, especially on SNSvirtual community knowledge governance research increasingly become a field ofresearch value and practical significance.Many scholars do SNS virtual community of knowledge sharing and its impactfactors, the development of the current situation and future trends of the system,but With the advent of the knowledge-based economy, the concept of knowledgesharing gradually knowledge governance replaced, in order to more rigorous andmore comprehensive and systematic study of knowledge governance of economicsignificance and effect. Knowledge governance effectiveness of the SNS virtualcommunity is rare, based on this paper attempts to measure model to explore a theSNS virtual community knowledge governance benefits predecessors existingresearch on the basis of the establishment of this research in todays Internet ande-business background of rapid development, the practical significance, try for newimpetus to seek economic growth is meaningful. This paper first reviewed thedevelopment of the SNS virtual communities, and then combined with thedevelopment of knowledge governance theory describes the relationship betweenthe measurable indicators and the indicators the SNS Virtual Community Knowledgegovernance effective, and combing come SNS virtual community knowledgegovernance effectiveness measure model, virtual community industry revenue bycollecting Chinese SNS and evaluation indicators, based on the model of the data analysis, the findings suggest that knowledge governance effectiveness is significantlyand positively correlated with the SNS virtual community. SNS virtual communityknowledge governance benefits are ultimately depends on the user, so this is alsobased on the behavior of MOA affect the theoretical analysis of the factors affectingthe user to select from three aspects of ability, motivation, opportunity, for SNSvirtual communities can only createusers SNS virtual community opportunities andchanging user to use SNS virtual community platform motive in both directionsstarting to improve the efficiency of knowledge sharing, knowledge disseminationmethods and channels more diverse, good third-party game developmentcooperation, enhanced platform for users attractive. Years the scale of investmentand user scale SNS virtual annual income in the community was a significantlypositive correlation between the monthly pageviews a positive correlation betweenthe annual income of the platform is not the former two. It can be concluded, theSNS virtual community knowledge governance effectiveness depends on SNS virtualcommunity building, advertising of all ages, attracted platform for users as well asthird-party applications to provide users with interesting...