The Analysis On Marketing Strategy Of Wine Export Of Bordeaux, France

In recent years,China experiences a hot flash of the wine. More and more peoplestart to paying close attention to consumption，investment and collection of thewine.Therefore,it becomes very meaningful to research the marketing strategies in theinternational market and their corresponding effects about the wine from Bordeaux ofFrance.The wine of Bordeaux is very famous all over the world,as a traditional wineproducing area of the France, Bordeaux has long history of wine culture and advancedbrewing technology， Bordeaux has achieved unique and advanced marketingstrategies of wine export.These marketing strategies include traditional methods andsome fresh tactics.These kinds of marketing strategies play a variety of roles in worldextending to wine of Bordeaux.As a new and developing economic entity and also a big traditional agriculturalcountry,with the improvement of life quality to Chinese people,China will be thecountry of the most potential in the wine producing.In order to depending on realityof the China,and finding the way suit for Chinese wine development,the marketingstrategies study about Bordeaux wine is helpful to wine trade of China in the future.There are six sections in this paper, the first section mainly about researchpurposes and practical significance.The second section introduces the worldwidemarketing strategies and affected factors.The third section introduces the currentsituation of wine export. The forth section focuses on various marketing strategies ofBordeaux.The fifth sectionreveals the achievements of Bordeaux. The sixth sectionanalysis the achievements of wine export of Bordeaux and revelation to developmentof Chinese wine export. The forth and the fifth sections are the major of the thesisresearch. These mature wine marketing strategies and experience are of greatsignificance to Chinese wine industry.