Research On Baijia Food Sales Channel Management

With the rapid development of our market economy, the domestic and foreign retailers continue to expand the scale, the market concentration is relatively high, the channel having greater power. Under the condition of buyer’s market as a result of sales terminals with the degree of scarcity of resources, competing providers focus in part on terminal. Retailers bargaining ability enhancement, the supplier with games often have relatively large weights. In order to pursue their own maximum interests, to achieve their goals, retailers prone to damage the interests of suppliers, leading to the increasingly tense relationship between retailers and suppliers, have damaged the interests of both sides. Therefore the construction of supply chain management under the zero for the partnership, is currently an important issue in the field of circulation..This paper uses the theory and practice method, on building a good relationship between retailers and suppliers, system convenient noodles industry representatives white home food company retail channel management, summarized, summed up its retail channel operation mode, with period as small and medium-sized enterprises in the food retail channel development reference.The Baijia convenient vermicelli by traditional snack evolved, to health and nutrition of sweet potato starch as the main raw material, changed the traditional high-temperature frying technology of instant noodles, the use of "high temperature steaming--frozen open powder" non-fried production technology. Using this technology to produce white home fans to maximize the retention of the sweet potato balanced and rich nutrients, unique flavor, nutrition, health characteristics. Through the PEST industry analysis, the convenience of fans enterprise development of the enormous space, convenient noodles as a burgeoning industry and product, because of its unique characteristics and safety, green and other characteristics, if appropriate consumption guide, estimated in the future three to five years is convenient vermicelli market capacity will be sharp growth, which will affect the market of instant noodles. But it also faces a serious crisis, such as product line between single and its strength is not very strong, in the human and resource investment looks is not very reasonable. In order to achieve in all channels leading, the emphasis in marketing "precision farming market, channel expansion, regional subsidence", but, Baijia due to their own strength is weak and the maturity of the brand effect, the White House has not yet become a channel leading, have many obstacles to development problems, such as the channel conflict, weak control, channel the lack of marketing strategy positioning.Through the analysis, in order to obtain in the market a place to live in, enterprises must adapt to the changing environment, fusion centre to customer demand for the concept of customer relationship management, the timely to the retail terminal management reform, to establish a new direct mode channel, the implementation of risk control; in order to supply chain value idea, strengthen the establishment of supplier and retailer cooperative relationship.