On The Role Of Government In China's Express Delivery Business Integration And E-commerce Development

In2012, China’s express business income more than100,000,000,000yuan, accounting for the proportion of postal business income reached50%, during the "11st five year plan, the19%growth in average income in express service. Services and products continue to expand, courier services and industrial chain, supply chain and the service chain more closely linked, the fundamental role in promoting production and livelihood services become more and more. In this process, the electronic commerce plays a very important role in promoting, become a driving force for the express delivery business growth. According to the China Express Association statistics, by the end of2010, the express network shopping produced every day has exceeded5000000, accounting for about half of China’s day send express quantity.The development of electronic commerce will have a direct impact on business scale and development space to express, and express the development quality also can directly affect the consumers’ attitude and behavior of electronic commerce, so there is a loss. Government departments should play a guiding role in promoting cross-sectoral integration, interdependence, e-commerce enterprises support each other, to promote the relationship between industry participants closely development. Only the promotion of express enterprise and e-commerce enterprises collaborative development work together to become bigger and stronger, in order to better promote the transformation of the mode of economic development, better service to the people’s livelihood. However, facing the express enterprise and enterprise electronic commerce industry status is unequal, business service mismatch problems, more and more social and consumer attention, become restrict industry development key problem urgent to solve the fusion. In this regard, the government sector as the market regulators should fully play a coordinating and guiding force, to create a good development environment, to realize the fusion between, promote the healthy development of the industry.