The Research On Community Participation Of The Sustainable Development About The Cultural Tourism Of Ethnic Qiang

Community is a kind of regional living community composed by a number ofresidents with the intrinsic interaction between the cultures, specific to rural tourismdevelopment, including local residents and their ownership of productive living space.As a grass-roots level, relatively independent but closely linked Community, theuniqueness and importance different from other social activities of the Community inother areas of social life has been fully demonstrated, and the tourism sector hasintroduced the concept of "community participation" emphasizing the residents toparticipate in tourism planning and decision-making, the attention to local residents intourism development, the community development, the interests of members and thedistribution of the community development outcomes among the communitymembers. Tourism is the activities undertaken within the community, and thecommunity is an important basis for tourism development, if there is no sustainableand healthy developments of community, there will not the sustainable developmentof healthy tourism. Community participation is not only focused on community-basedtourism development for the purpose of promoting the common development of thecommunity but also on the community residents, encouraging the communityresidents to participate in tourism planning, the process of decision-making,management, supervision, taking full account of community residents long-terminterests in order to achieve the sustainable development of community tourism.In today’s world, there are so many different kinds of cultures among which there are the increasingly frequent collisions which are called the cultural diversity; theculture is more powerful than ever; the culture has a more and more extensiveinfluence than ever before. The essential meaning of tourism is the activities carriedout between different cultural communities. In China, there are56ethnic groups,which make the national cultural heritage of ethnic tourism with distinctive ethnicfeatures more prominence, especially for the recovery and rehabilitation ofpost-disaster reconstruction in Sichuan minority tourism.How to fully tap the unique characteristics of national culture, how to establish atourism development strategy and policy have become an important issue to beresolved.Minority ethnic communities in tourism development have a positive role inpromoting regional economic development and improving the quality of localresidents, as well as the resolve of the surplus labor. Tourism, while promoting thedevelopment of tourist destinations, also brings many problems, at the same time, thenegative impact of the ethnic communities in tourism development of the local naturalenvironment and unique national culture can not be ignored. Community participationin tourism development is to increase the local population income, eliminate thetourism negative impact on the local, effective attempt to promote the sustainabledevelopment of tourism in ethnic minority areas.Community participation is the essential requirement of the minority tourismdevelopment, because the central role of community participation in tourismdevelopment is the main force of the minority community in the whole process oftourism development, to promote the economic development of minoritycommunities, the protection of the environment and cultural heritage of outstandingnational and development purposes. So far, the significance of the participation of thecommunity residents in the sustainable development of tourism has been recognizedby many experts and scholars, but the study on the community residents’ participatingin the development of the tourism industry is mostly concentrated in the level oftheoretical research, and empirical studies are relatively small. Pingtou Village andMoutuo Village, in MaoXian, Aba, Sichuan are the objects of empirical researchstudies from the perspective of community through interviews and questionnaires,analysis, summary of the status of the two ethnic communities in villages, the currentresident participation in the development of local tourism, and compared theircommunity in involvement differences, analysis of possible problems in thecommunity involvement process, residents of minority communities, moderate, reasonable participation in tourism development which is just the preliminary study.This paper is divided into three parts. The first part, Chapters I and II, defined theresearch background and related concepts; the second part, Chapter III, focuses on thestatus of the two minority community participation in tourism development byquestionnaire and field research; the third part, Chapters IV and V, is combined withfindings from many angles, about the status of the participation of the two Qiangvillage community residents and trying to draw relevant conclusions.On the basis of questionnaires and interviews, the second part analysized theparticipation of the community residents in Pingtou Village and Moutuo Village in thebenefit distribution, the level and the awareness of the status quo, to take stock of theircommunity involvement in sustainable tourism development and national cultureproblems in the development process.According to the second part of the data analysis the third part compared thedifferent levels of building residents of minority communities, explored the manymechanisms of education and training, the interests of security, communication,consulting, institutional, legal protection, etc. between two Qiang villagecommunities and tried to find a better reasonable community participationmechanisms.