Study Of The High-end Customer Service Marketing Strategy In Beijing Mobile

In January2009, the Ministry of Industry and Information Technology issued third generation mobile communications licenses, China Mobile gained based on CDMA2000technology standard for3G licenses, China Unicom was based on WCDMA technology based on the TD-SCDMA standard for3G license, China Telecomstandard for3G licenses. With the same stage and interactive development of the three major3G standard, the competition between the three operators to compete by Chu and Han to the situation of the Three Kingdoms. The high-end customers are the main source of income of the telecom operators, customers of this part of the market has become the focus of a new round of competition and hot. This paper uses the theory of strategic management, services marketing, at home and abroad on the research and development of services marketing theory, theory with practical analysis of the high-end customers in the domestic telecommunications market environment and Beijing Mobile marketing environment and existing problem, use the service marketing triangle theory, from the external marketing, internal marketing, interactive marketing, three aspects of Beijing Mobile in the high-end customer service marketing strategy.