Strategy Research On Improving Profitability Of CGG Corporation

With the growing of China’s economic strength, national living standards have been greatly improved, more and more people pay attention to healthy living. A sound and completed set of health care has become a guarantee that the people pursue the improvement of life quality. Under such circumstances, health care reform release huge medical demands, this make medicine industry into a "golden decade" of the market competition, at the same time also lead to demand for drugs, this give "spring" of the opportunity for pharmaceutical companies.Who can seize the market in the process of reform, and get survival and development through improving profitability, then who will take the results of health care reform. This article through the analysis of CGG company’s profitability and strategy research, in the public fair market competition environment, it provide domestic pharmaceutical companies on how to use management and financial related theory and practice experience, and combine with financial factors and non-financial factors affect profitability, provide the relationship between the attention on scale and service, by building an intelligent supply chains, innovation of traditional business profit model. Pay attention to internal management; put forward the concept of profit space. Funds reasonably matching are the core ideas that improve overall operation efficiency, and argue that the company should targeted improve profitability from the angle of enterprise’s core competence.