Study On Promotion For Travel Agency Internet Marketing

With the development of internet, the habits and concepts of consuming for people has been changed greatly. Nowadays, it has been a cardinal tool for enterprises to achieve the marketing on internet. The properties of tourism make it necessary and convenient for travel agencies to carry out on-line marketing, which is also a significant change for them to improve economic benefit and reinforce the power for competition.From the travel agency’s point of view, the work in this paper provides a deep analysis about that how the agency complete on-line marketing associated with the industrial characteristics and electronic commerce, so as to supply some support and experience in theory and practice, respectively. The theme is elucidated in five parts as follows:In the first part, the background and significance are introduced. Based on the literature review, the theories of on-line marketing are listed and summarized, and also the technical route and research approach are fixed.In the second one, the basic knowledge of building network station and on-line marketing is illuminated briefly. Moreover, the study of basic problems for on-line marketing in this part will underpin the strategies for travel agency.The third part discusses the expanding strategies of travel agency, mainly from the perspectives of advertising on internet, building search engine system, permitting the E-mail marketing. The competitive power will be increased significantly by implementing the three approaches.The forth part gives an example of China Southern International Travel Corp (CSITC) in Hubei province to illustrate the related theories and researches. The current situation of marketing for CSITC is analyzed first and the main problems are also uncovered, which is the prerequisite for on-line marketing. Furthermore, the network station for on-line marketing is built and the related strategies are set and performed. In addition, an evaluation system based on performance is also complementary.The last part encapsulates the whole content and also puts forward the drawbacks of this paper.