The Empirical Research Of The Factors Influencing Used Car Consumers’ Purchase Intention

In recent years, the economic in China develops rapidly. People’s income is increasing and their living standard continues to improve. More and more people begin to consider buying a car. With the rapid development of the automotive industry, the number of car ownership is increasing rapidly. Because of its economy and utility, used cars have attracted a large number of consumers to buy cars. Although the trading volume of second-hand vehicles is also increasing rapidly, there is a gap when compared with developed countries. Used car sales volume in developed countries more than new cars, while in China used car sales volume is only about one-third of new car sales volume. This is mainly due to the problems in China’s used-car market and consumers distrust the market. Therefore, it is valuable to research the influencing factors of used car consumers’ purchasing intention.This article raises the main influential factors of used car consumer purchasing intention and the hypothesis of the research, based on the relevant theories of domestic and foreign articles, consumer behavior and purchasing intention theory, which combined with the actual situation of China’s used car market. Then the concept model of this article is established. Based on the scales from abroad and native, questionnaire is designed. Potential customers to buy as the research object, the empirical investigation is implemented. This article takes structure equation model analysis and variance analysis of questionnaire data by the softwares SPSS13.0and AMOS7.0. The models and assumptions are tested and some conclusions are got.This thesis gets some main conclusions as following:(1) Perceived benefits, reference group influence perception and perceived risk have a direct influence on intention to buy, and intention to buy is indirectly affected by perceived value. On the other hand perceived price and perceived quality doesn’t directly influence the intention to buy, but intention to buy is also indirectly affected by perceived value. Among all of the variables, perceived value has the greatest impact on purchasing intention, which is followed by the perceived risk.(2) Perceived benefits, reference group influence perception, perceived quality, perceived price and perceived risk all have a direct impact on the perceived value.(3) Different demographic variables have the different role in affecting the intention to buy the used car and the relevant factors. Lastly, based on the data analysis, this article gives some strategies and recommendations for the development of second-hand car market in China.