The Marketing Channel Strategy Of Luoyang Mobile3G Services

January7,2009, Ministry of Industry, to China Mobile, China Telecom, China Unicom issued3G licenses, marking China’s entry into the3G era. New3G telecom market environment, with the rapid development of domestic communication technologies and3G users growing, users demand for3G services, more diverse and complex, the diversity and complexity of the data services, putting forward higher requirements for the marketing channels of communication services companies (carriers). For telecom operators, marketing channels is a window of customer service, and business development positions. Therefore, good planning of the design and decision-making of the3G era of mobile marketing channels is particularly important. The first part of this article describes research background, research topics and research significance of the marketing channels. The second part describes Marketing Channel Theory and PEST and SWOT analysis method, which laying the theoretical foundation for the discussion below. The third section details the status and characteristics of3G services. The fourth part, with the PEST and SWOT analysis method, analyzes the macro and micro environment of mobile marketing channels in LuoYang, China. Part Ⅴ discusses how to do the design and construction of the marketing channels by the context of3G era. Part Ⅵ discusses what we can do to make the reasonable management of marketing channels, which can meet the new environmental requirements. Lastly, form the conclusions.