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Adaptation Of E-commerce Goods

Posted on:2013-09-02Degree:MasterType:Thesis
Country:ChinaCandidate:W F LiFull Text:PDF
GTID:2269330398470500Subject:Business administration
Abstract/Summary:PDF Full Text Request
At present, the domestic e-commerce are basically two ways, One is the technical implementation that is the electronic part,The other is the business model that is the business part. But the research on commodities is very few. In another way, to provide a reference for the different categories of goods business model.t his study is about the e-commerce adaptability from the the commodity perspective of different types of goods.In the study, first proposed the issue of "why some goods is saled very good by Internet, but some is bad". In the process of exploring this issue, found that the different of goods type led to the adaptability of e-commerce. In the next study, introduced the theory of three levels of commodity.In accordance with the proportion of all levels of goods commodity,All the goods commodity is divided into four categories that is a real layer-oriented and physical layer oriented and extension layer-oriented and balanced goods. Then the characteristics of the four categories of goods and e-commerce mode respectively are researched respectively, through the research, we sort out a general direction and ideas for each category of goods to e-commerce.
Keywords/Search Tags:commodities, the theory of three levels of commodity, a reallayer-oriented goods, physical layer oriented goods, extension layer-orientedgoods, balanced goods
PDF Full Text Request
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