Actuality And Countermeasure Flower Industry In Zhejiang Province

Flower industry in Zhejiang province begins in1950s, develops fast in recent30years, and is really flourishing in2010. The landscape and species in Zhejiang province varies. Locating in the Yangtze River Delta, and Shanghai to the north, it advances in geographic location and the flower industry development. In Zhejiang province, Xiaoshan, Ningbobeilun, jinhua, shaoxing have already established their brands. Moreover, the standards on flower industry are also on their ways. In Zhejiang standards of each grade have been carried out from2000.The competition in flower industry is becoming sharp. It calls challenge and chance as well. The labour and land are expansive in Zhejiang province as the economy here is really developed. In the long term, developing the industry structure, enhancing the facilities, arming companies with science and technology, boosting the innovation power, concentrating in intellectual property and standards, establishing the brand are the best ways to win the championship in the market.This paper sums the developing progresses, current state in flower industry, the features of each country province city, and the advanced developing experience in Zhejiang province, presents the total state in Zhejiang province emphasizing in Xiaoshan Ninbobeilun Shaoxing Jinghua and some main producing area. This paper also analyses the advantages in flower industry in Zhejiang province, the reason why the market advances rapidly, and the tips in producing and sale. This paper puts forward a proposal on flower industry promotion from establishing characteristic brands, supporting top companies to develop the industry structure, concentrating in intellecture properties, avoiding the risks in flower industry and management mode.