A Study In The Marketing Strategy For Tianjin Service Center Of Ryerson China Ltd.

Marketing is a holistic business operation, throughout the whole process of theenterprises’ business activities，it is related to marketing as long as these activitiesconcerned with operation. The starting point of marketing is customer needs; whilethe ultimate goal of marketing is to satisfy the customer requirements. In theinformation society，it is necessary for us to be good at discovering the needs ofcustomers，and the most important thing is to comply with this trend of social andeconomic development to create a new demand，which impact on customer’s needs，that is guide consumption. Enterprises also need to continue to provide after-saleservices to customers，further stimulate the customer’s follow-up purchase，and affectthe surrounding consumers. As a whole，marketing is a matter of strategy，allmarketing means are the specific tactics under this strategy. Marketing will become aspecific business skill when it breaks away from strategy. The ultimate goal ofmarketing is to achieve the company’s target. It is just talking and unrealistic todiscuss marketing breaking away from company’s target and strategic direction. Sothe real marketing is a process of achieving company’s target，it takes customer’sneeds as their starting point，using holistic operation means to adapt and impact theseneeds in order to provide satisfied goods and services for the customers. As well asthe modern technology impact on social and economy，followed several couples ofchanges like marketing environment and market form, consuming behavior andconsuming concepts，the marketing theory and marketing pattern also developcontinually，reflected in the change of marketing technology，the development ofmarketing products decision theory，the development of marketing price strategy，thechange of marketing channel of distribution strategy，and transition of marketingadvertise promotion strategy，etc.By the analysis of iron industry，this paper mainly studies the marketing strategyof Tianjin Service Center of Ryerson China Limited. First，it starts by explainingbackground of selected title，study meaning and research idea. Second，it introducessome relevant theoretical contents of marketing management，including marketingconcepts，sales tasks and other basic knowledge; besides some other correlationtheories like marketing and customer value，market demand and macro-environment have also been recommended in this paper. Third，there is an entire analysis of ironindustry，enterprise market positioning and target market selection. Finally，groundingon the SWOT analysis of Tianjin Service Center of Ryerson China Limited and targetmarket analysis，this paper mainly carries on a marketing strategic study.Through studying the marketing strategic of Tianjin Service Center of RyersonChina limited，this paper puts forward some new attempts and train of thought inexploration of marketing management work，hopes to provide positive reference valuefor the enterprise and employee in the same trade who also research marketingmanagement strategy.