Research&Analysis In Area Situation For Fasion Brand Rendezvous

Fashion brands gathering place plays an increasingly important role in the development of the city, and the regional environmental impacts the formation, development and maintenance of the fashion brands gathering in multi-angle and multi-faceted This article based on the studies of regional environment of fashion brand gathering place of Shanghai.First, from the overall perspective of the city of Shanghai, the Shanghai fashion brands gathering in the formation process, distribution, analysis of the overall characteristics of the Shanghai fashion development of the region, and study the elements of Shanghai fashionable gathering in the inside and outside of the environment in the region.Secondly, select the Shanghai Fashion gathering place, certain characteristics of the Chang Le Road fashion gathering place and the New World of fashion brands gathering place as a regional case.Finally, summary analysis of the various elements of the regional environment in the aggregation formation, the impact of the development and maintenance, the interactive links between the regional environment and fashion brands, the overall regional environmental characteristics of fashion brands gathering, as well as the nurturing soil of fashion brands gathering.This article mainly analyzes the internal and external environment factor affecting the gathering, including political, economic, historical, cultural, and location and other environment outside the region, and regional operations management, regional internal fashion brands and other regional environment. Both the inside and outside environment of the final formation of a gathering place ultimately form the development, promotion and aggregation constraints to development.