Research On Personalized Communication In The Internet Era

The evolution of human civilization, the development and dissemination of technical information are communicated and related fields are closely linked, with the rapid development of network technology, the audience in between the virtual and real world to adapt to the changing world and the rapid development of change vary from minute to minute, mass media has not adapt to the diverse fine people’s growing information demand, growth in the information explosion, science and technology advance and the audience of personalized information for three functions of eager, personalized communication through the personalizedRecommendation that a powerful means of personalized service, personalized content and change from the dissemination of ideas, personalized, satisfy the increasing information demand, provide efficient, high-quality, personalized users are satisfied with the service, provides more in line with the modern network environment for the audience.This paper use of communication, journalism, the related theories of economics and management, to analyze the network personalized communication communication form, inevitability, analysis of advantages and disadvantages of personalized network communication development, I make full use of their advantages in undergraduate computer specialty. This subject background so that I may be from a technical perspective, logic, from the innovation of the method to realize the network personalized communication network in the development of personalized communication, reality and use, the content, scope and implementation of personalized information recommendation, personalized communication becomes feasible to network. Finally, from the requirements of the times, business driven and technology support three aspects of analysis, looking out at the support of personalized information recommendation, personalized communication will become the development trend of the mainstream media in new era.