Design And Implementation Of Fast Moving Consumer Goods Agent Management System Based On Mobile E-Commerce

In the fast moving consumer goods, E-commerce network is an extension of the internet in the business world, which is regarded as the main economic growth point in future by several main countries in the world. Also it’s still one of the hot issues in industry and academy study. In the meantime, the mobile communication network has been with rapid popularization and application in the world, which is forming the solid material foundation for wider application of the E-commerce network. Therefore, it will have good application prospect to combine the mobile communication technology with electronic commerce technology.This thesis is based on the study for the application of mobile e-commerce in the fast moving consumer goods, aims to discuss the agent management aspect of the business problems by mobile e-commerce model, which verifies the actual value and practical significance for the mobile e-commerce application in fast moving consumer goods. The main points of this thesis are as follows:At first, this thesis introduces the current situation and insufficiency for the e-commerce and mobile communication. Based on it, we analyze the characteristics of fast moving consumer goods and its dealers’ demands for e-commerce. Secondly, an example is given for JINHAO tea-oil enterprise as a typical case of FMCG industries.Thirdly, we develop a prototype system of mobile e-commerce based on the android mobile terminal. The relevant test evaluation through the prototype is made in the thesis. It verifies the application in the field of consumer goods agent management base on the combining mobile communication model with electronic commerce technology, and evaluates its application prospect.In the end of this thesis, we summarize all work and make future works of mobile communication technology in the field of electronic commerce.