Research And Implementation On E-commerce Recommendation System

With the development of internet and electronic commerce (EC), the EC systemprovide users with more and more choice while also bring the problem of“information overload”, the users cannot find out what they really need. The ECrecommendation system can interact with users directly, recommend the items andhelp the users to find out where the items they really want.EC recommendationsystem has made a great advance both in theory and in practice; it still contains lots ofweakness. One of the factors is the matter of sparseness, extends, real-time andaccuracy which arises with the rapid increase of information.In the first place, this paper briefly describes the current situation and problemsof EC recommendation system home and abroad, analyzes the purpose andsignificance of the e-commerce recommendation system construction, moreover,introduces the current advanced IT technology, such as J2EE, Ajax, MVC, SSH andthus the main technical means, puts forward an electronic commerce system designand realization platform, eventually, this paper designs and implements the ECrecommendation system. The main works of this paper are as follows:The paper describes the system which in strict accordance with the softwaredevelopment specification design, followed by the system requirements analysis,preliminary design, and detailed design and coding.We designed the system businessprocess combined with UML modeling tools for some key business.In order to implement cross-selling and solve the problem of informationoverload, we proposed and implemented an EC recommendation based on MVCdesign pattern and SSH integrated Ajax structure.Then, we come up with the conception of warmup, through which we can shortenthe response time, this is very crucial for the EC recommendation system.Practice has proved that electronic commerce recommendation system can act assales staff’s role to help users to find the suitable goods, make shopping moreintelligent; it has great theoretical and practical significance.