Research On The Management And Control Mode Of Dazhong News Group

In recent years, with the rapid development of Chinese economic, there comes the golden age of the newspaper industry. Newspaper companies of tremendous strength publish new papers and magazines; develop diversified operation one after another. As the understanding of the concept of group operations is not thorough enough, the group operation stays in a formally level, which can’t brings the advantage into play. At the same time, due to the double property of industry and ideology, it’s hard for newspaper group to establish a single type management system, need to design according to different conditions. To a certain extent this increases the difficulty of management and control of the newspaper group.Dazhong newspaper group was founded in2000, which is in the major of newspaper, and take internet, hotel, logistics, printing, investment as one group. With the development of the cause, the original model of management and control has become a restriction for further development. There’s a function lack for Functional department of the group. The subsidiaries were set up too many to play the scale effect, coordination effect. The parent-corporation locates in management center, which doesn’t meet the need of development of internet industry.Under the guide of the group control theory, this thesis starts from optimizing the management and control system, carefully comb and analyze the group strategy, development pattern and the management system based on the full respect and inheritance for Dazhong Newspaper Group’s management system and excellent management experience of itself. Analyze, systematically select and design the management and control mode, promote a lot number of specific control measures of rational and pragmatic manner.