Research And Application Of The New Media Services System Based On Multi-screen Integration

With the rapid development of technology, the new media got more and more peolple’s attention and become a hot topic. Prosperity in the new media industry strengthens its research. Development of new media is constantly changing, with numerous patterns and possiple, future media forms must be cross-platform, cross-media, cross-terminal, a super cross-channel media platform. Meanwhile, with the accelerated development of network convergence, multi-screen integration has become a major focus for many kinds of operators, the aim of the multi-screen integration is to achieve cooperation and interaction between the terminals, such as PC, mobile phones and television by taking advantage of these businesses’s features. This multi-screen technology will be applied to the business of the new media technology is the future trend.This paper presents the research and application of new multi-screen based media service system. The main research topic of mine is the application of multi-screen integration based on the first step as above which contains mobile phones and PC businesses, under the background of triple play. Users can watch TV channels and programs through massive PC, tablet computers, mobile phones, enabling video communication services get a good extension, Users can communication by video at any time without limitation. So the new multi-screen solutions gradually rising to meet peoples’need and meet the new media age of triple play.At the very beginning, the dissertation introduced the knowledge of the multi-screen integration technology which contained HD encoding, multi-code transfer code, and adaptive streaming playback technology, giving a thorough analysis on the system architecture, the theory and the main functions of new media services system. Then follwed the basic steps of the system and Analysis of key technologies. In the final part, the conclusion on the whole process of the researching and developing is presented, pointing out the problems still exiting in the system and the outlook to the future work.