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The Research Of Audiovisual Reconstruction Under The Convergent News

Posted on:2014-07-19Degree:MasterType:Thesis
Country:ChinaCandidate:B B ChengFull Text:PDF
GTID:2268330422465068Subject:Radio and Television Communication
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The rapid development of network technology and the audience of media literacy isrising,traditional audiovisual media gradually lost its dominant position,and new mediabegan to expose edge.Unbridgeable gap between traditional audio-visual media and newmedia no longer exists, the Media Convergence become the main trend. In our country,media convergence and integration news research is still in its infancy, facing thedevelopment and growth of new media, traditional media in order to continue to integratedevelopment under enormous competitive pressure, must cooperate with new media.Usingnew media technology platform for Cross-media rendering of traditional media content.Journalists trying to be analyzed from different angles and combing media convergence orfusion News,but most of them cut to a single perspective,systematic and comprehensiveresearch remains to be investigated.Media convergence trend research background, emerged in this context of "FusionNews" as the main object of study, cut from both traditional radio and televisionaudio-visual media, in-depth study of new types that occur after the fusion of thetraditional audio-visual media and new media, such as mobile phone broadcasting, mobileTV, micro-radio, IPTV and so on. And then analyzes the integration of the content of thenews production changes, terminal showing the changes which have occurred andnarrative level change. The research method is based on qualitative research-based, fieldresearch, supplemented by case studies and other research methods,.Journalism from theapplication point of view, the development of media convergence.We find that in the context of integration of the news media ecology, the traditionalaudio-visual media in the form of innovation, reassembled in content, to seek cooperationin the terminal, change in the narrative. In short, The traditional audio-visual media facesfusion news context, starting from the the all aspects of carried out the reconstruction, Thisarticle from the form, content, terminal and narrative four angles of research anddiscussion,.On this basis, summing fusion News at home and abroad, trying to find somelaw, seeking higher and wider development path for traditional audio-visual media.
Keywords/Search Tags:Radio and television fusion media, Morphological reconstruction, Content reconstruction, Terminal reconstruction, Narrative reconstruction
PDF Full Text Request
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