The Research Of Interest Model Building And Visualizing Based On Microblog User’s Behavior

The rapid development of social network has raised higher requirement forpersonalized user service. Above all, the advent of Sina Micro blog has made morethan one hundred million users connect and organize spontaneously, and thus a hugevirtual network has formed, objectively changing people’s some life stylesprofoundly and extensively. Under such circumstance, it becomes especiallyimportant for product designers to know and comprehend user requirements.This thesis sets about studying micro blog user interest, build a user interestmodel mainly by analyzing user’s behaviors, and design an interest visualizationprogram based on the formed text of user interest description and with the subjectof the content and characters which users are interested in.This thesis gives a detailed study on users’ behaviors of following,publishing, and retweeting, and commenting the correlation between behavior andinterest by questionnaire survey, word frequency analysis and other methods. Afterfinish building the interest model, it design some experiments to calculate recallratio and precision ratio, so as to verify the validity of this model. Also, this thesismakes a analysis and a test on the interactive design and the user experience, andshow user’s interests in a intuitional way, enabling designers to comprehend themeaning and changes of data.Through the study of this thesis, it can be concluded that there is strongcorrelation between microblog user behavior and interest, especially the4mainbehaviors of attention, publication, transmission, and comment. The user interestmodel which was built based on user behavior customs can reveal user referenceand interest rather well. Visualization can help designers understand and serve usersbetter..