| In recent years, with the rapid development of the new media, traditional printmedia experienced a great impact. In the situation that the new media keep eroding theadvertising market share, the industry newspaper is facing a huge chanllege. Print mediarequires one hand to speed up the transition to online media, on the other hand to raisethe management level, to improve the productivity of employees through performanceassessment, so as to improve the economic efficiency of the newspaper.Performance assessment is a means of incentive. Assessment, hiring, promotion,training, and remuneration altogether make the incentive mechanism work well. Forboth of the enterprise and individual employee, performance assessment can providetimely and comprehensive evaluation, which make it easy to find where need toimprove, and found out the gap with the practical requirements, maintaining sustainabledevelopment of enterprises and individuals’ continually progress.W News is a typical knowledge based enterprise. The old performance system isno longer meet the current competitive environment, which led to the the staff lack ofmotivation and enterprise loss of key employees, therefore hinder the development ofthe enterprise. The paper analyses the status of assessment system of China ElectronicsNews based on the knowledge workers, performance management and incentive theory,focusing on detailed and critical assessment indicators on each position, including KPIindicator. The performance of each employee and the newspaper’s performance arelinked to re-optimize and improve the performance assessment system. After a period oftime of trial, our employees become more motivated, serve the needs of readers andcustomers better. The depth of mining news is improved and more topics of the newsare proposed. A variety of marketing tools is exploited by the employees to improve thenewspaper’s influence and competitiveness, ultimately help the newspaper to completethe business objectives.This paper presents the design, optimization and implementation of theperformance assessment system in W News. And verify that the scientific and effectiveperformance assessment system can promote the level of the enterprise management aswell as improve the individual employee performance, from which enterprises benefitto achieve significant strategic objectives. |
