| As a new form of entertainment, web games have gotten through a rapid development inrecent years. Especially in China, the webgame market is constantly expanding, and theannual turnover of web games is climbing to a new high point year after year. Web gamescarriers do their best in this emerging market and get developed and expanded in the constant.To obtain the spirit of happiness and satisfaction, the web games enthusiasts do not hesitate tospend a lot of energy and time, even the money, and participate in web games of the virtualworld.Although the development of web games industry is very fast in China, its developingcycle is short. Most web game operators know little about users’ needs and behaviors so thatmany web games that developed independently have aborted in the stage of issuing or innertesting because of inappropriate game design. This makes web game operators play moreattentions on users needs and behaviors.Therefore, the research object of this paper is onlinegames’ user behaviors, and try to put a more reasonable and complete research model forintention of using web games,as well as guide web games carriers to development.On the basis of studying a lot of domestic and foreign literatures, and this articlepropose the concept of web games. We take TAM theory as the basic framework, combiningFlow theory and subjective norms, to construct user’s intention conceptual model. Throughsubsequent demonstration study, subjective norms and personal perception (includingperception of usefulness, perception of easy-to-use, perception of flow) have an importantimpact on user’s intention.This paper is constructed web games intention to use the overall framework and do nottake the various factors of the mutual influence between the internal into further consideration.Therefore, in future studies on the basis of this study, we can further explore the mutualrelations of the internal variables and, build a more complete influencing factors model of theintention of using the web games. |
PDF Full Text Request