Analysis And Forecast The Sales Of’Special Attention’

’Special attention’ magazine was founded in October2000, ten years has kept a market positioning that is "mature men Reader’s Digest", adhering to the idea that is "arouse wisdom of life, soothe the mind reader", adhering to the principle that is "social benefits of First, the economic benefits of a second", promote life principle that is happiness, kindness, wisdom. It opens up a new world of journals because of its unique perspective, which has a rational thinking different from moving magazines such as ’reader’,’Youth Digest’ and ’maxim’. It successed in attracting the public’s eye. In May2005,’special attention’was among the Chinese periodical industry’s "Million Journal" of the column, as a "journal dark horse" and triggered a wave of industry journals "special attention to the phenomenon."’Special attention’ development has become a "journal dark horse" because the first major publication. This periodical sales is undoubtedly one of the hotspots of concern to industry. This paper focuses on the years after2006’special concern’ retail sales trends do data analysis, and the use of statistical forecasting techniques to predict. Because Hubei Daily Newspaper Group’s marketing plan is to first focus on the Hubei provincial market sales, and accumulated some experience, and then take it as a flagpole expanding sales in other provinces. So this article were based primarily on the marketing strategies of the market for sales outside the province launched a comprehensive analysis of the situation, and thus the "special attention" market development has a global grasp.Market Forecast theories and methods was widely used in the field of economics. Market Forecast is mainly predicted by the actual experience as a guide, the associated actual market survey research, and finally make predictions. Market forecast is for the market operators to provide more scientific and effective marketing strategies. In recent years, sales forecasting technology in the car sales on cigarettes and used widely, but also achieved more satisfactory results. Market prediction methods can be divided into qualitative and quantitative forecast predicted, this ’special concern’ sales forecast is mainly from two aspects analyzed, including qualitative analysis of predictive factors mainly based, and quantitative analysis of time series analysis Lord. After the market analysis and forecast of’special concern’the situation has comprehensive view of national sales overall grasp of the various provinces of the market with a clear understanding of the development for marketers in making marketing strategy to provide more accurate and complete information.