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The Users Relationship Research Of Sina Microblog

Posted on:2014-07-16Degree:MasterType:Thesis
Country:ChinaCandidate:Y J DangFull Text:PDF
GTID:2268330398487578Subject:Information Science
Abstract/Summary:PDF Full Text Request
In recent years, along with the widely application of the Internet around the world, a variety of social network platforms, such as FACEBOOK, MSN, Twitter, Renren and s o on, come into our life. The birth of Twitter made a huge impact on the traditional social network platform, and Twitter quickly swept around the world, with the rise of micro-blo gging service abroad, some Microblog platforms similar to Twitter begin to come online i n the domestic. After the inviting period, low-developing period and fast-developing peri od, for its convenience, real-time, active dissemination of these factors, Microblog has be come the main network tool of mutual exchanging, and Contacting for people, and our co untry has entered "the era of Microblog ".At present, Microblog has become the most popular Internet application, and the prevalence of Microblog also attracted eyes of the academic circles. So far, the academic community mainly research Microblog from four angles:the Microblog network structure characteristics, Microblog users, the hot Microblog mining and trend analysis, the Microblog application. This paper mainly research on the Microblog users, and uses the Trinity of the "point-line-network".This paper analyses from the theoretical expression to the practical application of introduction and from analysis of direct relation to the indirect relation mining. Analysing user characteristics and user networks overall structure, on the one hand, is conducive to third-party companies to develop user-based applications, on the other hand helps users to have a more profound understanding of their behavior.This paper mainly uses social network analysis, complex network analysis, correlation analysis, a vector space model and other methods to analyze the collected sample data based on Information theory, sociological theory, data analysis, theory-based. Firstly, the author introduces the research background, significance, content and related theories and methods; secondly, the author analyses single-user attribute and user relationship from the perspective of "points and lines"; thirdly, the author analyses the customer relationship network structure characteristics from the point of view of the "network" based on social network analysis and complex network characteristics analysis methods; forthly, the author studies with aggregation analysis to tap the potential relationship between the users without direct relation, and finally combines with"six degree search " application theory and relate the actual to introduce the applicati...
Keywords/Search Tags:Microblog user, user relationship, social network analysis, complexnetwork analysis, potential relationship
PDF Full Text Request
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