User Behavior Research Of SNS Based On The Interest Graph

The article does quantitative analysis on the user behavior of Chinese picturesocial networking service by literature analysis, interview research andquestionnaire survey. At the same time this article explores the factors influenceusers’ choice of picture SNS and finds most important six factors as follows:interaction, resource update frequency, picture quality, loading speed, resourcerichness and public praise. This article makes comparison between users withdifferent age, education background, gender and income to find the preference andgives advices about operation and marketing.