Research On The Formation Mechanism Of Cultural Identity Online Community

The network society build on the Internet makes people to find its own group on the web-community by a huge variety of ways. When the information technology full coverage of our lives, human communication must deeply affected in the network community. With respect to the physical communities, the online community constructed a somewhat similar but there is a clear difference in the projection. The community behavior and concept managed to create a culture occupies an important position in which the constituent elements of the online community, which constructed the process of cultural identity.Tianya BBS forum is the first generation which entered our vision of online communities. Such communities represent a population trends.In the vision of sociology, cultural identity represents a group of values and a sense of belonging, and the population trends constituted in BBS forums are Internet language, Internet culture and network structure. Tianya is modernity, its language has a unique representation in the community, and show some condensate and ability;And it is due to the generation of this unique language,the features on postmodern culture stand out of the community, play the "weak link " in the role of "local community", and also to promote the culture of the community and influence in the subculture;while BBS forum community structure also affects the convergence of members,so as to generate a sense of two-way interaction between the community and community members.Sina BLOG constitutes an individual-centered interactive community. This type of online community played a personal role in the biggest attraction, the attention of the online community was pushed to a climax. In the BLOG, the personal role is the most important part, from the role determining to role playing,then to the classification,one experienced the virtual-real-virtual iterative process. But it is this iterative process,reflects the homogeneity in the personal BLOG everyone wants to be " elite networks " and even " opinion leaders ",and become role to influence others, but the online community needs more civilian interaction, they completed the transformation process based on self-identity, and thus become the group’s participation in the role of cultural identity.Renren represented in SNS community is bound to further develop the structure of the internet age, more and more people want to contact each other through internet, and it is a successful attempt to walk into a virtual world. In this era which needs more social interaction, SNS community copied the real-life interpersonal circle, even though the copy is not comprehensive, but it still is a product of an emotional nature. In the lead of multiple needs, the community will produce different interactive mode, because the interaction between members of the homogeneity of the factors which come together to build a larger network of people holding the ring to actively participate in the interactive community to form a kind of strong or weak linkage ties; dominated by emotional factors, community members formed a kind of cultural identity of the community together to help communities building and growing.