Develop The Colleges Campus Culture To Promote The Vocational Brand Competitiveness

With the opening and reform gradually thorough, the higher occupation education has been paid attention to, entered a golden period of development. The face of increasingly fierce competition in the market economy, how to realize the sustainable development of higher vocational colleges becomes a major social issues. Along with the higher occupation education unceasingly thorough, the campus culture of Higher Vocational Colleges in the study has achieved fruitful results. Advanced campus culture in Higher Vocational College Talent Cultivation in Higher Vocational Colleges and enhance the comprehensive level of play a very important role, it is the key to the sustainable development of Higher Vocational colleges. Higher Vocational Colleges’ campus culture and college campus culture has its unique, this is from the higher occupation education the basic nature of the decision. Therefore, campus culture construction of Higher Vocational College in addition to ordinary institutions of higher learning campus culture in some common, but also have a unique personality. Therefore, the development of campus culture in higher vocational colleges development, enhance brand competitiveness in the process, should hold to from set out actually in Higher Vocational colleges.Main part of the paper is divided into four parts:the first part:higher vocational colleges campus culture brand competitiveness and the brand of higher vocational colleges, introduces the definition and basic characteristics of Higher Vocational Colleges brand competitiveness, value function and image building, campus culture in the higher vocational education connotation, basic characteristics and main content; part second: advanced campus culture for higher vocational school brand competitive action undertook discussing, to clear out the advanced campus culture and the brand of Higher Vocational Colleges competition relation, the campus culture construction of vocational college orientation and motive mechanism, building advanced campus culture in Higher Vocational Colleges to enhance the brand competitiveness of the important role; the third part:the analysis of the present situation of campus culture in higher vocational colleges, discusses the campus culture of Higher Vocational Colleges Construction of the basic situation, construction of campus culture in Vocational Colleges problems and misunderstandings, correctly recognizing and dealing with several relations in the construction of campus culture; the fourth part:discusses the higher vocational colleges to upgrade the brand competitive strategy, key from the material culture, system culture, spirit culture three aspects to promote the brand competitiveness of Higher Vocational colleges.