| With the continuous development of information technology, new media vision gradually into college and become an important factor affecting the growth of college talent and has become an important topic of college talent and growth can not be by passed.Firstly, to the impact of new media on the growth and success of college research perspective, the main points of the current academic system on new media and taught mastery of college students on the basis of the scientific definition of the concept of new media and taught college, discusses the new media students to grow relationships with proposed new media has become an important factor in college taught media; double impact of new media on college students should be the focus of attention in the field of ideological and political education; ideological and attention should be combined with the construction of the new media focus and other main points.Then this paper questionnaires, on-site interviews of four universities in Wuhan launched the " New Media and Contemporary College Students’theme research, get a lot of first-hand information and objective analysis of survey data by study the new media impact on the status of all aspects of college students from the analysis of both positive and negative factors affecting the new media on college students:on the one hand, new media without boundaries due to the huge and exchange of information, ideas conducive to active college students, college students to promote learning, rich college life. On the other hand, the network itself contains negative, negative information, because of the difficulty of network monitoring and information filtering is too large, new media ideological, learning and mental and physical also brought many negative effects. Then this article is twofold impact of new media on the ideological, learning and physical and mental reasons discussed in detail that the current situation and development of the construction of the double-edged sword effect of new media students to grow with the double impact and social history, new media, Universities have an important relationship for the construction of the new media management status and college principal intellectual status. This paper presents further growth and success in college as the goal, the government-led, university-based implementation of various social mass organizations and even the streets of new media community college collaborative construction management ideas. In this study, the design of the top and middle management government function in the healthy development of the new media were studied after focusing mainly on how colleges and universities to improve the implementation of the new media management and application levels were studied, and combining guidance, to enhance the new university strategies and methods of media management level. On the management side, the university should pay attention to improving education through multi-channel new media literacy and college students’mental health network; importance of new media to improve school management regulations; emphasis on new media platforms campus site construction and management; attention to the financial health of new media culture in creating a healthy school culture and school innovation atmosphere. In the platform, the university should focus on mainstream school sites, virtual network platform, micro-three positions in the construction of moral platform. Finally, as an important aspect of this study, school social interaction, and jointly create a healthy media environment also presents new thinking and recommendations. |