A Study On MBA Accounting Teaching Reformation Of Anhui Institute Of Business Administration

In order to satisfy advanced managers, AnHui Institute of BusinessAdministration was set up in1998by AnHui provincial government, which hascomplementary advantages and innovative patterns. During the fifteen-yeardevelopment, MBA of the institute has fostered plenty of qualified managers. However,due to the factors such as the transformation of economy, the doubt of MBA educationfrom academic circle and business circle and so on, the MBA education is facingunprecedented challenges. The MBA accounting, an essential part of MBA educationhas no choice but to reform under the former challenges.To this end, firstly ourinstitute research group performed a lot of research and data analysis, and combiningthe theory of SWOT, we analyzed the current status of MBA in accounting education.Secondly, for the possible problems of college MBA education, our research groupdesigned the questionnaires, including student questionnaire and teacher questionnairerespectively. Furthuremore, our research group carried out a detailed interview withteachers of MBA in accounting course. Through the mathematical statistics forquestionnaire data and the utiliztion of the factor analysis, we concluded theconstrained factors that influent the effectiveness of the MBA accounting tecahing.Finally, combining the theory of strategic alliance and the status of MBA accountingteaching, research group proposed reformation suggestions corresponding to thepossible problem from the aspect of the system construction, teaching methods,teaching content, assessment methods and teaching atmosphere respectively.The rest of this paper is constructed as follow. The background of MBAaccounting and the meanings as well as the purposes of this paper are introduced inChapter I. The research methods, possible innovation and shortage in our work arealso described in this chapter. In Chapter II, we introduce the relative theories thatused in our analysis including strategic alliance theory and SWOT theory. In ChapterIII, the background analysis of MBA accounting teaching reformation in AnHuiInstitute of Business Administration is presented. Specifically, we analyse the currentteaching situation, contrast the strengths with weaknesses, and point out opportunitiesand threats. In Chapter IV, the investigation and analysis of the MBA accountingteaching reformation in AnHui Institute of Business Administration based on ourquestionnaires is presented. For this purpose, we first analyse the statistical result fromquestionnaires. Futher, the factor analysis method is utilized to study the empirical research based on the questionnaires data. Eventually, we conclude the aspects thatneed to be improved in the MBA accounting teaching reformation of AnHui Instituteof Business Administration and five factors that influence the satisfaction degree ofaccounting teaching. Finally, our suggestions for MBA accounting teachingreformation of AnHui Institute of Business Administration are proposed in Chapter V.