An Impact Analysis Of The Mass Media On The Xinjiang Minority Traditional Sports

Xinjiang minority sports as Xinjiang people’s part of everyday life in recentyears by the unprecedented impact, the national tradition sports culture as theoriginal ingredients retained a form, showed what nationality, productive, closeness,identity and the characteristics of modern rapid development causes a violent conflict.Administration of Xinjiang Uygur autonomous region in the twelfth five-year-planoutline clearly put forward to develop traditional minority national sports. In suchbackground, vigorously develop minority sports became the top priority of thecurrent sports in Xinjiang, the mass media is the best choice of play this role.Based on random500Xinjiang mass media audience as the research object, themethod of literature, interview, questionnaire survey, mathematical statistics,comparative analysis, media survey method this paper probes into the mass mediaand Xinjiang minority sports and the relationship between the effects of the growingand the future development and cooperation to provide advice.The results show that:(1) the spread of mass media role in Xinjiang made a greatimpact on the audience, the audience in Xinjiang have spare time and the way theycontact minority sports information in the main media.(2) The Xinjiang minoritysports development and mass media communication activities are inseparable,minority sports development depends on the mass media widely spread.(3)Strengthen the propaganda, the prominent characteristic, make use of the advantages,enhance cooperation is the future of mass media to promote the development ofminority national sports main ways.