Campus New Media And College Students’ Ideological And Political Education Research

The Party Central Committee and The State Council in "On further strengthening and improving college students’ ideological and political education opinion", in which put forward:"We should take the initiative in the network ideological and political education of the new position, by making use of the Campus net for college students’ study, providing service for college students, carrying the instruction and guidance, and expanding college students’ ideological and political education channels and space ". The current rise in the campus network and mobile information platform as the mainstream of the campus new media to college students’ ideological and political education work provides a new carrier, is one of the important means for effectively improve college students’ ideological and political quality under the background of information age.The Marxism Journalism is the important constituents of Marxism theory. In the new century, the new situation and new tasks, setting up the correct Marxism Journalism is the requirements of The Times, the Party’s news career for the development of their own intrinsic request, the vast number of college educators and journalists should stick to theoretical criterion in the work. Along with the Internet and digital communication technology development, the Web2.0features of social software appear constantly. The emerging media resources are unceasingly rich and the information dissemination develop more quick and efficient. The New media has become an important way of making communication and getting information for college students. Because the New media have the interactivity, virtual sex, immediacy and multiple feathers, it takes the college students’ attention and the affection. Meanwhile, The New media has also brought many adverse effects in the college students’ ideological and political education work in the healthy and sound development. At this time, the university education workers and the media personnel should consciously and actively construct a socialist harmonious campus service, strive to build considering the big picture, maintain stable harmonious public opinion atmosphere, utmost ground to improve college students’ consensus, for building a socialist harmonious society, it has a very important significance. In the New media background, researching the analysis of the college students’ study life characteristics and growth rule, exploring the college students’ ideological and political education work of the new methods and new rules, they are the extremely vital significance to improve and perfect the ideological and political education, innovation work.This paper will focus on the campus new media and college students’ ideological and political education combined with research. By reading scholars both at home and abroad literature work, field visiting the university to carry out the questionnaire survey method, explore the campus new media in college students’ ideological and political education in the process of using the current situation of the development and existing problems. Aims to explore a kind of to adapt to the information technology age to the development of the college students’ ideological and political education campus new media mode, namely "335" New media mode. It refers to three cooperation, three target plus five measures. Three cooperation is point to the school, the society and the students with the aid of campus new media such a new carrier in the ideological and political education in their places, and cooperate with each other; Three goals are respectively using the campus new media platform college students’ ideological and political education need to change education idea, reform the teaching mode and improve the supervision mechanism; Five measures is combined with new media five characteristics, the use of campus new media is superior conditions, this paper proposes for the first time about the widening of the five college students’ ideological and political education carrier countermeasures, and ultimately the purpose of work effectiveness is to enhance the actual effect of the ideological and political education work.