China·Changyang Qingjiang Galleries Across The Ultimate Challenge Media Policy

China·Changyang Qingjiang galleries across the ultimate challenge since2006has so far held6consecutive race mature, means of communication and diverse, high visibility in the area, competitions "flag" effect, and to some extent became the model for local small and medium sports. Success of the event, six years of unremitting efforts in addition to the support from the local government, without media coverage of successful and effective media strategies. Correct selection and application of media strategy, not only to attract audience attention, moisten things silently influenced the behaviour and attitudes of the audience. It can make advertising at a lower unit cost to communicate control information to target audiences as much as possible, to maximize the benefits achieved.Use literature research method, expert interviews, logical induction, comparative analysis, mathematical statistics method for2006-2011China·Changyang Qingjiang galleries across the ultimate challenge media policy research. Based on an objective analysis of the media market and deep mining, from the proportion of valid combinations of media, media policy, media trip setting and news plotting and media operations to specifically address media policy influence factors, trying to develop the same level of sporting media policy.By study found that challenge’s media strategy in many new changes have taken place in six years, from the homogenization of the media invited to pluralism, focused only on the content to the content with creative and media reports of diversification, continuous depth of content, media planning and media services continuous improvement reflects the pace of sporting events and the media continue to move forward. But with the new phenomena and new problems emerging, phenomenon and how to deal with these issues and even resolve them well and also the need for further market environments, Media environment, audience research, understanding and grasping for a long time. Effective media strategy to achieve the reconstruction of media value chain, also enables sports media to more scientific and rational, cost-effective development.