Government Microblogging Research In The Context Of The Era Of Internet

When the network is becoming an important achievement of the20th century, in recent years, along with the emergence of microblogging era which is taking network as the background platform, network information has also been widely spread and directly and profoundly affected human social, political, economic, ideological, cultural and other aspects. With the rapid development of the Internet as the representative of new digital media, our government microblogging has rapidly developed in2011, while local government agencies have established official microblogging. The microblogging is becoming important platform for understanding the people and bringing together the wisdom through the form of political participation.Government microblogging, as a government for the people to participate in social management of public affairs, social development and join consultation event, build to safeguard the common interests of the public service platform, is the equal dialogue platform to facilitate communication with the public and create a relaxed and harmonious. In today’s era background, how to pay close attention to the needs and interests of the people, create a communication platform for interaction and participation and benefit for the people’s aspirations to provide convenient services to further open government open government transparency, improve government efficiency, innovation and government management model, service, and constantly promote the government to provide strong support for reform, opening up a new network democratic process, which are good topics.Therefore, this article takes Government microblogging as research objective, in view of the large number of documents on the basis of theoretical analysis and empirical investigation using a combination of research method, mainly on the Internet in China under the background of the development of government micro-blogging to analyze the situation and right Government microblogging, problems and causes are discussed, and ultimately presented to the scientific construction of Government microblogging. The platform has guiding significance and relevance of policy recommendations to help our Government microblogging, practices in the context of the Internet age constant change and development.