PR Strategy Of The Government Crisis In Public Health Emergencies

In modern society, people pay more attention to healthy, which makes publichealth emergencies more and more concerned. In recent years, public healthemergencies frequently take place, however, once it occurs on a large scale, it will havea serious impact on personal safety and social stability, as well as the credibility ofgovernment. The survey on government crisis PR of our country is still in explorationstage. PR strategies are not mature and complete at the same time. The influence ofnew net-media on public opinions keeps on increasing. Due to the combined effect ofvarious factors, people raise higher demands on the government public healthmanagement level and crisis response capability. As a result, government PR strategyneeds to be improved. The government must attach more importance to it, not onlyraise awareness, but also prevent and control effectively. It is more important tosummarize and improve reactions and strategies, cooperate with media positively,serve public honestly and overcome difficulties together.This thesis is based on the introduction of the features of the public healthemergencies and I draw the conclusion that the government crisis PR plays a veryimportant role as for the public health emergencies. After comparing and analyzing allthe following cases, I sum up the new institutions and new issues of the currentgovernment crisis PR activities in our country. Except for the summary of the basicstrategy of the government crisis PR with regards to public health emergencies, thisthesis points out the new institutions and new issues that our country government crisis PR activities confront with by comparing and analyzing the cases of H7N9and SARS,and puts forward relevant countermeasures as for these issues, especially for thedetailed aspects of PR strategy. Generally speaking, when dealing with the publichealth emergencies, our government should depend on the press spokesman system,adopt pertinent measures for media and public, pay attention to the details ofcommunication，and solve problems in time and people-oriented.