The Analysis Of The Effect Factor On Citizen’s Philanthropy

Philanthropy is the Chinese social security system is an important part of the future of the social security system is the development of an important support. Citizen’s personal charity as a branch of philanthropy, charity can not only provide a stable source of funding, and can provide a lot of volunteer service, but also reflects the modern citizen’s sense of social responsibility is to carry out civic morality is the best carrier.First, the citizen’s personal charity can reduce the government’s financial burden, especially in emergency relief, when private individual donations for ease financial pressure on the government’s role is self-evident. Secondly, in the Gini coefficient in China has exceeded the international warning line, as individual donations of citizens’ third income distribution "to some extent alleviate China’s wealth gap. Once again, the citizens of a country actively participate in charitable activities is a mature civil society, the basic conditions, and can provide a lot for charity volunteer services. In the U.S., charitable donations over the years about75%of the total amount of individual donations from civic, charitable donations have become an indispensable part of daily life. However, Chinese citizens’ personal charity is not optimistic that2008is the year of the highest proportion of individual donations, donations to the amount accounted for only23.4%of the total charitable donations, corporate donations are still Chinese charitable donations subject. Therefore, China’s personal philanthropy seem a long way.In recent years, Chinese charity scandal-prone, Sichuan Province, from2004,"Voice of Hope" charity show began, through the charity was intended to raise money for the Hope Primary School, as part of the star’s high appearance fees, the final but lost more than100million.2007"Chinese Mother" Human Li’s money-making event, the name of her orphan amass wealth, by the attempt to achieve personal philanthropy fame and fortune.2008Wenchuan earthquake, the Chinese Red Cross, the famous "million tent", as well as some district officials will take advantage of his position to actually contribute interception and then dividing; 2010Zhang Ziyi caught "hoax donated door" incident, the Chinese Red Cross "million meals" event. Until2011,"Mei-US events" will be China’s charity cause pushed to the cusp. Chinese philanthropy experiencing a storm after another donation, charitable donations of citizens enthusiasm dropped for several months the Red Cross no longer receive public donations, and even less than collecting blood donation volunteers. One side carries a return to the community, the idea of helping others, the other side is the distrust of charities, donations can not find a trusted way, so the final did not achieve charitable ideals. Chinese philanthropy is at a crucial period of transformation, because the relevant legislation and the system is imperfect charity, leading charitable organizations in the development process encountered many problems, lack of credibility of charitable organizations, civic charity awareness is not enough, the implementation of the results of charitable dissatisfied with such problems. Philanthropy able to develop and grow in the future an important driving force that citizen’s personal charity, so exploring how to develop personal charity, to understand the factors that affect the citizens of charitable acts are those, which plays an important role philanthropy.Ordinary citizens act of charity on the development of philanthropy has far-reaching implications, it is to promote philanthropy stable and sustainable development of the most critical factor. People’s charitable behavior can be interpreted as an influence by a voluntary act of altruism. But sociological concept of "social" concept, not only concerned about acts of charity can bring value to society, but also concerned about a "social" contain "rational man" part, but also for their charitable acts with their own to certain values.This paper studies the impact factors of our citizens charitable acts as the starting point, the use of Maslow’s hierarchy of needs, Coleman’s theory of rational choice theory and trust, from the cultural, institutional, economic, trust-depth analysis of the four aspects of constraints and factors that affect the citizens of charitable acts and interviews using questionnaires and case combination of analytical methods, initial introduction of our citizens and the lack of development of charitable acts, and proposed a targeted incentives. This total of six chapters:Chapter Ⅰ:Introduction. Introduces the research background and significance, combing charitable acts affecting individuals at home and abroad research literature, as well as the main content of the article, the use of research methods, structural framework and innovation. Chapter Two:Key concepts and theories. Appear in this article to define the core concepts, and behavioral research on charitable donations made a theoretical foundation in detail. Chapter Ⅲ: Impact Analysis civic charitable acts. This chapter of the factors that affect the citizens of charitable acts into the cultural, institutional, economic, trust four categories, and each category of factors to refine into multiple sub-factors, through questionnaires, statistical analysis of results obtained according to various factors and civic charity the impact of the relationship between the behavior. Chapter4: Citizens charitable acts affecting a case study. Through in-depth interviews of several typical cases, we can further understand the impact of civic philanthropy charitable wishes and the main factors. Chapter V, through quantitative and qualitative analysis combination, obtained citizenship charitable acts of various factors on the degree of influence and impact of the mechanism. Chapter Ⅵ: proposed incentive Chinese citizen philanthropy advice. Learn from the advanced Western countries, philanthropy, charitable acts to identify incentives Chinese citizens recommendations.