The Protection For Consumers’ Rights In E-commerce

With the further development of the Internet industry,e-commerce has alreadypermeated every aspect of our lives.During the11th five-year plan,China’se-commerce transaction has growed nearly twice.It has arrived to about4.5trillionyuan.Only at the “singles’ day”in2012,Taobao’s tradition is as high as19.1billionyuan a day.With the huge development in electronic commerce at the same time,theconsumer’s rights have more harm.Due to the openness and global feathers of theInternet,there is serious information asynnethy,deceive.The consumer’s personalprivacy is harmed too.In addition, although China has issued “The law of protectionof the Consumers’ rights”and “Electric signature law”,but there are not substantivecontent about the consumers’ rights in them.Consumers’ rights in the electriccommerce are facing huge threat and damage.Facing the challenges of the consumers’rights in the electric commerce,we mustestablish the system of the protection that in accordence with the situation ofChina.We should comb and analyze the situation of the protection in electriccommerce in China,and combine with the advanted experience of Europe and UnitedStates in e-commerce.We must build perfect system of law in consumers’ rights,weshould give a solid legal protection to the consumer by special legislation,and museknow and invcease e-commerce operators’ obligations,strenghed the supervision ofthe operator,establish mechanism of the market access,govern advertising,affirm theobligation of the internet service provider,regulate modal contract,and at the sametime,make the burdon of proof convert,establish system of online settlement,improvethe protection of e-commerce consumers’ rights.