Culture, Power And Market

When anthropological field of study gradually lost among the wave of modernization, many anthropologists began looking for a new way out of the anthropology. Economic anthropologists have begun across the savage distinction, return to the city from rural and urban communities try to write ethnography in the modern sense. Corporate ethnography is gradually produced in this context and developed a new ethnographic study of modern enterprise system the use of traditional methods of anthropological research.The point of this field to select the Yutong Bus Group, the reason for selecting this sample, the most important consideration first survey sites can be entered. Because to do enterprise ethnographic be related to the the secret operation part no acquaintances introduction is difficult to get valuable information. Yutong Bus as the author hometown local enterprise, through friends, at this point the basic can still be guaranteed. Secondly, taking into account the special nature of the sample. Because Chinese enterprises thousands to do such an ethnographic, to make their own characteristics, general business research value is very low. Yutong Bus as a leader of the Chinese passenger car industry, the industry has a good reputation and word of mouth, very complete, enterprise architecture, operating system. Most importantly, his predecessor state-owned enterprises, and later converted into a private enterprise, in the restructuring process, involving all aspects of the interests of the game, it is consistent to me to do research before a default theory.In his discussion of the research methods that I use in addition to the traditional anthropological participant observation and interviews, the use of more recent research methods "life history" and "thick description", specifically,"life history" that my Yutong Group anthropomorphic, in chronological order, from the vertical comb Yutong from the construction of the life course to today’s all-round multi-angle to show the whole picture of the Yutong. Write Yutong "life history" when I have a combination of the Great Masters, Mr. Wang Guowei three realms of life, cutting the time period for adolescents, young, middle-aged three phases, which are discussed that time Yutong Group’s growth process."Thick description" from anthropological predecessors Geertz, the advantage of this method is to pay more attention to subtle, from a more specific to root out the details of the Yutong. Final at this stage, I selected Yutong culture, power, related to the operation of the market in order to outline the model of development of China’s market economy under the "power" looming.Of course, all this writing and theoretical default inspiration from Economic Anthropology predecessors Polanyi, because I’ve done all the discussion in the final analysis comes from the the Polanyi phrase enlightening quote-"the economic behavior of human beings has been embedded together in society."First attempt as the ethnographic text, whether it is research methods and conclusions, even writing will certainly imperfect. But to take that first difficult steps, we have reason to believe there will be more excellent corporate ethnography was born.