On The Domestic Film In The New Media Context Survival

Chinas movie industry has entered an era of rapid development. In2010,the State Council issued a series of relevant documents for the cause of filmindustry’s development, it provided good sustainable objective condition for thedevelopment of the film industry in our country. At the end of2010,it clearly statedthat the development of the cultural industry as a pillar industry of the nationaleconomy which becomes a policy guidance, China’s film industry has achieved rapiddevelopment in a good environment. Under this general condition, the film industrywas flourishing, the box office’s total score of2011exceeded into13billion yuanmark. How to grasp the market opportunities in high-growth markets, how toenhance the market competitiveness of the domestic film, how to seize the attentionof the audiences and other issues become more prominent.The rapid development of new media provides a good promotionalplatform for Chinas film industry. For the rapid rise of new media, film practitionersfaced with more choices and opportunities.In such a media war, how to make thefilm stand out in the market is also an urgent problem. In such a media war, how tomake the film stand out in the market in an invincible invincible is also urgentthinking. New media from a new perspective the use of a new mode of thinking onthe Internet for a large-scale innovations. With more and more people on the use ofnew media, understanding continues to deepen. Gradually it was discovered that thenew media has become the indispensable element in the lives. This shows that thenew media is the new identity of the owner of an Internet occupy an importantposition. Social progress in the past one hundred years which largely depends on thedevelopment of science and technology. The new the numerous media is a productof the technological revolution, its mode of transmission of the fissioncommunicators and audiences identity changes and convenient use provides a novelway of life for people. Similarly, our domestic movies also need to nourish somethingso fresh and vibrant. Chinas domestic film in the new media wave, wind and waveswill certainly open up a vast sky. Based on the the movie commercial property, the promotion is the most important. A good movie needs more good means of publicityand atmosphere in order to reach the best commercial effect. Traditional filmpromotion is nothing more than the premiere, paper poster released and theintroduction of appropriate activities. These promotional methods rely on traditionalmedia. Relative to traditional media, new media, a single mode of transmission,timeliness, propagation range is limited and so are difficult to achieve the best resultsfor film promotion. Combined with the publicity which require a considerable part ofthe costs so does not make good use of limited funds. A wide range of new media,usage rate, low cost, more suitable for film promotion. Of course, favorableinevitable there will be disadvantages. The rapid development of new media are alsoexposed to a lot of problems, is also a question mark placed before the moviepractitioners exposed the problem of how to solve. These have mentioned in thisarticle and part reference.This writing started with analysis on the new media’s angel to find the newpath which the propaganda film market is facing.In the new media paradigm ofchoice, I chose the Sina Weibo as a draw. As Sina Weibo many new media is arepresentative and can refer to, while more new media professional media. SinaWeibo derived micro film market publicity for the movie to provide a theoreticaldraw. Problems exist today in the last chapter, the author put forward somesuggestions and comments, new things to explore in depth the new mediaenvironment features its laws to open up a new path for the development of thedomestic film.