Application Of Emotional Appeal In Drinks Advertising Design

Advertising is a way.of stimulate consumption.In communication,advertising is something of spread,transmit,.In advertising of drinks itcontains different thing. Consider security,drinks have a direct relationshipwith body, and therefore health and nutrition is the biggest thing of drinks.So we must take a different way between commercial advertising of drinksand others.Based on the principle of truth,the advertising of drinks could take anexpression of creative with human emotion.Only understand the feelings ofconsumer we can transform the information of advertising to people.The paper is a detailed study of the emotional appeal in drinksadvertising design,.It analysis the the characteristics of the drinks industry,and characteristics of drinks advertising, and the creative idea of drinksadvertising design,and case.The paper use picture and text to argue view ofthe author.So it’s readability will be enhanced. The purpose of this paper isto help drinks industry develop fastly by analysis the feeling ofadvertisment.