| From ancient times to the present design and our life are inextricably linked, design is everywhere, from the ancient people use of natural things to the people on the tools to create now, from the way of manufacturing traditional handicraft products to now more high-tech creation skills of the extension of the product of mass production, design a life circle in a very important part in the design, the extension and development of our quality of life to a higher level.When the requirement is more and more high, in fact, will face the product designer more formidable challenge. The comprehensive quality of the product designer becomes particularly important, design expression ability has become the designer the necessary equipment, but also determine the design level of outstanding designer. The introduction of digital media technology in product design expression is the product design needs to be able to find a new way of expression reflects the new characteristics of the times. The traditional way of expression has been far behind the times rhythm, including2D renderings, product drawings, product grass dies are already in the past. Animation as digital multimedia technology the most representative form of a collection of multiple means of artistic expression in order to stimulate the audience to a full range of experience.Such as graphic animation and3D animation is already in the expression of product design in the use of traditional animation form. Digital animation especially animation from traditional media forms of interactive animation difference with low production cost, short production cycle and strong controllability and easy to modify the characteristics, the more important is that it can easily achieve human-computer interaction interactive experience. The existing product expression means are language expression, sketches, design effect drawings, design model, design drawings, design documents report etc.. These means of information dissemination way very strong one-way, causing the audience feedback for product information often has a lag, lack of even and direct. While the product of expression means is directly related to the audience to understand and feel the product quality, determines the product market outcomes. How to let the audience more directly, to understand the full range of products of active is particularly important. Interactive animation provides more information interaction feedback, strong data circulation efficiency, achieve more rapid and extensive information interactive communication method. The increase in and the entertainment of multimedia means, and ultimately improve the products don’t attention and commercial value.Therefore, the introduction of digital media technology in product design expression, makes the product design to a large range of the information sharing, in the Internet age have more direct information publishing and information exchange platform. Let the design is not behind closed doors, but more down to earth with a sense of the times, innovation. |