Commercial Trading Platform And The Protection Of Consumers’Rights And Interests

In the blink of an eye," consumer protection law " has gone through twenty years. This twenty years, the improvement of people’s living standard, the market economy to flourish, the consumer market structure is also quietly changing. Many years ago, people shopping is more likely to choose the shop; now, many people choose to go to the shopping plaza. This kind of square has such a characteristic: they are huge, with many shops, but they themselves are not directly open a shop, but the shops lease or sell to the merchant, the merchant shop, the necessary management and intervention of their daily business activities plaza. This kind of square called " commercial transaction platform ". In such a special field, when the consumer and merchant in the occurrence of consumer disputes, is the five way elimination in consumer rights more effectively, or another way? The author carried out a field survey of Wanda Plaza, found trading platform can also protect the rights and interests of consumers is very good! Path of this protection mechanism how to start? Why it can play a positive role in the protection of consumer rights and interests on the road?Based on this, this paper is divided into five parts (including preface) to talk about the problem:Introduction by observing consumers in the market " business trading platform " the attention to study how to safeguard their own rights and interests leads to this subject is not much in the way and theory, and protect the rights and interests of consumers at home and abroad, analyzes and makes a brief evaluation, as a research starting point of this paper.The second part business model of Nanjing Wanda Plaza Jianye is briefly introduced, made some very fruitful work for the protection of consumers’rights and interests from commercial trading platform through a case study, the running track, and the track into the " complaints-prove-coordinate’The third part enumerates the protection of consumer rights and interests of the traditional measures, including judicial protection, administrative protection and Consumer Protection Association, expounds its advantages and disadvantages, the path and the trading platform protection compared, tries to reveal the trading platform for the protection of consumer interests advantage.Discussion focuses on the theory, the fourth part of the economy, either for competitive reasons or for cost-benefit considerations, trading platform has the protection of the rights of consumers willingness; management, the "Butterfly Effect " caused by the transaction platform attention, detail decides success or failure, it is necessary to do the details of services; law, trading the platform has the obligation to protect the rights and interests of consumers.The fifth part is mainly to examine the trading platform to protect the interests of consumers of the mechanism from the system, it is not so perfect, but for the protection of consumers’ rights and interests has opened up a new road.