Social Rumors Governance In The Cyber Age

The social rumors as a special social phenomenon, is the expression of social emotions. With the development of society, the social rumors constantly chang their forms. In the cyber age, network is the "wings" to the spread of social rumors, The spread and hazards were no parallel in history. The speech is more freedom in network era, especially in the mass media which becomes the main mode of information transmission today, combined with the inherent network information modern dissemination channels which are "low threshold",timely, Virtual, and interaction.Meanwhile,social rumors are often associated with a variety of natural disasters, emergencies, public events. Individuals,the government, enterprises, and society are often suffer a great loss from irreparable social rumors. At the same time, they bring greater difficulties and intensities to social management. This paper will choose the social rumors governance issues as the research object, using the research methods of theoretical analysis, extensive literature research and case analysis. under the guidance of good governance theory, we put forward the Countermeasures of social rumors governance. The research content is divided into five parts. The first part mainly introduces the current research status of the research background and significance and research reviews both in and abroad;The second part clarifies the theoretical basis of social rumors and governance research, basic mainly expounds the meaning of social rumors and its governance;The third part puts forward the current social rumors generation mechanism,spread and main harm. point out the social rumors in misleading the public opinion, influence social stability, reduce the social trust, confusing social psychology; the fourth part mainly analyzes the problems about present social rumors governance.such as, Awareness of social rumors prevention is not strong leads to public opinion guidance lag behind, The low credibility of the government leads to low social trust,Information disclosure mechanism is not reasonable lead to poor communication, Laws and regulations are not perfect leads to lax supervision,Horizontal rumors Monitoring Technology leads to inadequate monitoring,Governance body coordination mechanisms is imperfect leads to governance linkage weakness. The fifth part carry out measures to perfect the current network social rumors governance, mainly using governance theory, proposed the establishment of crisis management mechanism; improve the social trust; improve information release mechanism; strengthen and improve the relevant legal construction; promote the social rumors control technology; establish social linkage mechanism. Countermeasures from six aspects to improve the social rumors governance.