Studies On Government Crisis Public Relations Under The Network Environment

With the advent of the new century, the Internet for human influence is make a spurt of progress, bringing people to turn the world upside down change, mankind has entered the new information age. As following the newspapers, television, radio and the fourth largest media, the Internet is a real-time, interactive features, make public information exchange platform, but also become the social public supervision of government public management important way. With the rapid development of economy, the gap between rich and poor, increase, social differentiation is serious, leading to frequent public crisis. Network transmission speed requirements of government public relations crisis response must be quick; network propagation range requirements of government crisis public relations must take effective measures to prevent the breeding and spread rumors. Public crisis is a network communication, will quickly become a hot topic in the society, severe torture the credibility of government. At this time, the government crisis management ability is particularly important. Crisis public relations properly handled, can effectively establish the image of the government crisis PR; improper, will make the image of the government be destroyed on one day. Therefore, how in the network environment in the public relation of government in crisis, we must reflect on the important topic.In the network environment, how to develop the government crisis prevention, how to take effective measures to prevent the spread of the crisis, how to guide public opinion, public opinion to reduce, avoid the negative effect of government image, and even the use of, and guide public opinion to improve the government image, the government departments at all levels need to think and solve the major issues.Firstly, network communication, crisis public relation and public relation of government in crisis core concepts, the paper analyses the network environment government crisis public relations of the theoretical foundation, with emphasis on the4R crisis management theory as the theoretical basis, for the government crisis public relations’ research to provide theoretical support. In the second chapter, Yong temperature high speed event, through the events of the background and process of the crisis, reasons and the measures taken by the government and other analysis, analysis of the current situation of the government crisis pr. The third chapter case based analysis of government crisis public relations problems, using the4R crisis management theory to analyze the...